University of Houston

HDCS 3304

Assignments chapters 18

Chapter 1: Why Display?

1)Choose two retailers that carry the same type of merchandise, contrast the store image of each. How did the visual merchandiser promote each image?

1. 1. Look for a store display that shows how to use a product. Describe the store, the product, and the display. Did you think it was effective?

Chapter 2: Color and Texture

1. 1. Look for a display where the use of color is used to influence consumers’ feelings about a product. Describe the store, product, use of color, and influence.

1. 2. Find and quote a color forecast for the next season. Give source, product, and forecast. (Hint: check for a website)

1. 3. Find and show examples of six textures to at least two friends and record their responses.

Chapter 3: Line and Composition

1. 1. Find a piece of art (painting, sculpture etc.) and describe the role of line(s) to the feelings produced by the work.

1. 2. Analyze your personal figure or physique. How can lines and elements of composition be used to enhance your looks?

1. 3. Look for a display where the use of rhythm is effective. Describe the store, display, and use of rhythm.

Chapter 4: Light and Lighting

1. 1. Find a window display: Describe the type, position, and effect of the lighting. Was the window open-or closed-back?

1. 2. Visit a mall: Note the most popular types of lighting found for various uses. What are the uses and types of lighting?

Chapter 5: Types of Displays and Display Settings

1. 1. Look for “line-of-goods” display and a “variety or assortment” display. Contrast the effect of the two on you.

1. 2. Find a “related merchandise” display. Why was it or was it not effective?

Chapter 6: Exterior

1. 1. Find one example of each of the following storefront designs: straight, angled, arcade, and corner. (You may have trouble finding an arcade.) Describe their location and design.

1. 2. Look for a marquee: Describe it.

Chapter 7: Display Window Construction

1. 1. Find an example of each of the following windows. Cite location and design:

1. 2. Describe the effect of glass glare on effectiveness. How can you compensate or eliminate the effect?

1. 3. Look at and describe the ceilings of five window displays.

1. 4. Find and describe an example of proscenia and/or masking.