To be discussed in detail Clinical parameters of diabetes? How it is diagnosed? Used Medication in case and rationale for using those and need to be discussed Required management for diabetes

To be discussed in detail
Clinical parameters of diabetes?
How it is diagnosed?
Used Medication in case and rationale for using those and need to be discussed
Required management for diabetes.
Lipids?, education, nutrition, cardiovascular risk relation with diabetes
General practice guidelines for managing T2DM.
Limitation
Relevance of kidney stones and its effect.

1. What challenges does the case study highlight for Airbus?
2. Identify two marketing concepts from the chapter preceding the case study (chapter 6) and discuss them in relation to the case study.
3. What is Airbus’s current global marketing strategy?
4. Suggest possible marketing strategies that Airbus could implement in order to address the challenges they face.