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1)What is Netflix’s business model?                   2

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1)What is Netflix’s business model?

 

 

 

 

 

 

 

 

 

2. What was the downside to Netflix’s early IPO?

3. Why did other firms find Netflix’s market attractive?  Why did many analysts incorrectly suspect that Netflix was doomed to fail?

4. What is the difference between brand and advertising?

5.  Why is branding particularly important for online firms? 

6. What factors have contributed to Netflix’s exceptional brand strength?

7. How does the “long tail” concept relate to Netflix’s ability to offer the customer a huge selection of movies?

8. How does Netflix use collaborative filtering to match movie titles with the customer’s taste, and in what way does this software help Netflix garner sustainable competitiv\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\e advantage?

9. What are some of the technologies that Netflix uses in its operations to reduce costs and deliver customer satisfaction and brand value?

10. What role do scale economies play in Netflix’s strategies?  How do these scale economies pose an entry barrier to potential competitors?

11. How is the concept of “atoms to bits” impacting a wide range of industries?

12. What are the various key issues holding back streaming video models?  How is Netflix attempting to counteract these challenges?

 

 

Learning Objectives:

Notes: Recognize the unexpected rise and impact of social media and peer production systems, and understand how these services differ from prior generation tools.

 

13. What are the major classifications of social media services?

 

14. What distinguishes Web 2.0 technologies and services from the prior generation of Internet sites?

 

15. Why would a corporation, an executive, a news outlet, or a college student want to blog?

16. What are the benefits?

17. What are the concerns?

18. What advantage do blogs have over the MSM?

19. What advantage does the MSM have over the most popular blogs?

20. Know what social networks are, be able to list key features, and understand how they are used by individuals, groups, and corporations.

21. Understand the difference between major social networks MySpace, Facebook, and LinkedIn.

22. Be aware of trends that may influence the evolution of social networks.

23. What factors might cause an individual, employee, or firm to be cautious in their use of social networks?

24. What sorts of restrictions or guidelines should firms place on the use of social networks or the other Web 2.0 tools discussed in this chapter?

25. Are these tools a threat to security?

26. Can they tarnish a firm’s reputation?

27. Can they enhance a firm’s reputation? How so?

 

 

28. What is the difference between an analog signal and a digital signal?

29. How are IP addresses related to URLs?

30. What is the purpose of a firewall?

31. What does a DHCP server do?

32. What is the difference between a MAC address and an IP address?

33. Why is mastery of Internet infrastructure critical to modern finance?  How is latency related to financial trading?  What risks are associated with automated trading systems?

34. What makes net neutrality such an important issue?  What are the arguments supporting net neutrality?  What are the arguments against net neutrality?  (We talked about this more in relation to the Netflix chapter, so your notes might be with the Netflix chapter content)

 

35. What is the potential impact of a security breach?

36. Why should information security be considered a top organizational priority?

37. What are the sources and motivations of those initiating information security attacks?

38. How has Moore’s law made it easier for cybercriminals to commit crimes?

39. What are some of the methods and techniques used to thwart infiltration?

40. What is outsourcing?

41. What is the difference between outsourcing and offshoring?  (Be able to duplicate the offshore/onshore/inside/outside grid from the outsourcing PPTs.)

 

42. Where, not who, should do the process

43. Why do organizations outsource IT services?

 

44. Why is systems development difficult and risky?