University of North Carolina, Wilmington

MANAGEMENT 350

CHAPTER 8

1)Organizational change and innovation are only prompted by external forces such as customer demands and market competition.

2. The________________approach means incorporating structures and processes that are appropriate

for both the creative impulse and the systematic implementation of innovations.

3. Several cable companies, including Time Warner, are under tremendous pressure to identify new strategies that will help them stay relevant and competitive in the market. Cable companies not only have to compete with each other, but also the Internet, because customers are able to watch their favorite shows online through companies like Netflix and Hulu. The process by which online streaming expands to the point where it annihilates the cable industry is an example of:

4. Dayonara has recently been hired as part of a small, creative team for a new software company to develop user-friendly accounting tools for young entrepreneurs. If all goes well, this project will secure the company's future in the market. While the company's headquarters are located in Chicago, Dayonara's new team will have private facilities in Simi Valley, California and will not be subject to the same regulations as the Chicago office. Dayonara is most likely joining a(n):

5. Gabe works for an entertainment company that has a robust offering of services for artists, including marketing, business, fashion, and social media promotion. The company employs a horizontal-linkage model so artists can have a one-stop shop experience. Which of the following is probably a benefit of the horizontal linkage model?

6. The                          shows the importance of combining the efforts of various departments to develop and contribute to new products and technologies.

7. Public Health Media develops interactive health interventions for adolescent youth. Their most effective programs have been those that incorporate theories and frameworks from different fields. If the company wants to develop another successful product, what would be best course of action to take?

8. In some cases, large, established companies buy small startup accompanies in order to obtain their products, services, and talent; this is one approach to innovation.

9. Team-building activities are only useful when teams are new and are in the formative stages of development.

10. The first stage in achieving behavioral and attitudinal change is:

11. The president of Digital Girls Inc, a startup committed to teaching young girls from urban areas how to code and develop computer-based programs and applications, wants to restructure the organization and refocus its mission to ensure that the most needy segment of their target population is accessing their free services. The president meets with all 75 of its managers, board members, and staff, and for several days, they work with an organizational development professional to identify best practices and new models to deliver their services. The model demonstrated here is an example of which of the following?

12. Which approach to change implementation should be used when a crisis exists?

13. One of the reasons staff resist organizational change is because with change sometimes comes a new set of goals and assessments. A reason why a television producer might resist organizational change within the company she works for, specifically as it relates to different assessments and goals, is because:

14. All of the following are characteristics of creative organizations except: