University of North Dakota

MGMT 475

Quiz 4

1)A nationwide chain of pet stores wishes to identify the trade-offs that its customers are willing to make between low-cost products such as generic pet foods and differentiated features such as pick-up and delivery of pets for grooming. The best technique for this firm to learn this information would be to use:

2. Walmart went against business-level strategy and made changes to attract upscale customers. These changes had which of the following results?
3. A firm successfully implementing a differentiation strategy would expect:

4. A company selling diapers knows the market is for people with young children. However, within that segment, it can further divide the market by a demographic factor like:
5. A river barge company can offer cheaper, although slower, per-pound transportation of products to companies when compared with transportation by air, truck, or rail. The river barge company should first target customers whose companies use:
6. The                           dimension of relationships with customers is particularly important for social networking sites such as Facebook and MySpace.
7. Walmart's same store sales have been declining and those of rivals Family Dollar and Amazon have been increasing. Which of the following could explain this recent change?
8. All of the following are examples of differentiated products EXCEPT:
9. A firm's core strategy is its                           strategy.
10. In the animal food products business, food-product needs of owners of companion animals pets (e.g., dogs and cats) differ from the needs for food and health-related products of those owning production animals (e.g., livestock). To which of the following aspects of managing customer relationships does this choice refer?

Who:

11. In order to meet and exceed customers' expectations, firms must:
12. A company pursuing the differentiation or focused differentiation strategy would tend to:
13. The three dimensions of a firm's relationships with customers include all the following EXCEPT:
14. The effectiveness of any of the generic business-level strategies is contingent both on:
15. Blind taste-tests have shown that the taste of premium-priced vodkas and inexpensive vodkas are indistinguishable even to regular drinkers of vodka. But the sales of premium vodkas are thriving. This is an example of the: