Prior to beginning work on this discussion, read Ellen Martin’s article, The Ethics of Big Data (Links to an external site

Prior to beginning work on this discussion, read Ellen Martin’s article, The Ethics of Big Data (Links to an external site.).

Based on the article’s content, respond to the following:

• Describe the microeconomic principles being used. What is the impact for demand?
• Evaluate the different market structures that big data benefits the least and the most from.
• While data collection may benefit the business community, discuss the concerns for consumers as big data proliferates.

Your initial post should be a minimum of 300 words.