University of Louisiana, Lafayette

MGMT 320

CH 2 Video Quiz

1)Kim Jordan, cofounder and CEO of New Belgium Brewery, believes that the New Belgium Brewery is acting as a business role model. The company's focus on meeting customer needs while continuously improving is an example of the                                                                                                  viewpoint.

2. Jeff Lebesch, cofounder of New Belgium Brewery, engineered a process to make beer in the basement of his home. He did this to avoid bringing in outside investors as the business was forming. His new design was efficient in the space provided by the basement, but it still focused on           .
3. New Belgium's first beer was called Fat Tire. As the beer grew in popularity, the brewery listened to its customers and responded to their comments. This is one part of the                                                                                                                                                                                                      process.

4. New Belgium Brewery grew by not only producing world­class beers, but also focusing on cutting­edge technologies and environmental stewardship. This comprehensive approach was dedicated to continuous quality improvement, training, and customer satisfaction. Which demonstrates which management approach?

5. New Belgium Brewery uses cost­efficient, energy­saving alternatives to operate a profitable, efficient business while minimizing its impact on the environment. This process of minimizing the errors in production by managing each stage of production is called                                                                                                                                                                                             .

6. Michael Craft is in charge of the quality control function at New Belgium Brewery. Which one of the following describes his job?

7. Kim Jordan and Jeff Lebesch have designed a company that is dedicated to continuous quality improvement. Their successful efforts to make continuous improvement a priority is part of the

approach. quality control classical

8. New Belgium believes that the quality of the beer should be consistent no matter how big the company gets. Once the process produces a quality beer, the employees should strive to keep this level of quality. This is known as                                                               .