1) Catalog marketing and telemarketing are examples of indirect marketing

1) Catalog marketing and telemarketing are examples of indirect marketing.

2) One of the shortcomings of direct marketing is that the firms cannot easily measure its response.

3) Direct mail permits target market selectivity and allows early testing and response measurement.

4) A company's best prospects are customers who have never bought its products.

5) Direct marketing has the ability to test different elements of an offer strategy under real marketplace conditions.

6) If a company exaggerates the features of its products in its product catalogue, it can be classified as deception.

7) Internet is not a suitable channel for engaging in interactive marketing.

8) Display advertisements can be used as a medium for interactive advertising.

9) Microsites are versions of Web sites designed for access from mobile devices.

10) Paid search refers to the practice of charging Internet users a small premium for obtaining individualized search results.