University of Houston MARK 4365 Quiz 3 1)Which of the following types of advertisements is shown between the pages on a Web site? a

University of Houston

MARK 4365

Quiz 3

1)Which of the following types of advertisements is shown between the pages on a Web site?

a.            Pop-up

b.            Map advertisement

c.             Floating advertisement d.            Interstitial banners

e.            Banner advertisement

2.            In the class, we discussed different technologies used to create static ads. Which of the following is an example of technology that is used to create rich media ads?

a.            HTML5

b.            GIF

c.             JPEG

d.            PNG

3.                            In an online portal, an advertisement is shown every time the users navigate to a different page. This is an example of      .

a.            pop-ups

b.            wallpaper advertisements

c.             banner advertisement d.             interstitial banners

e.            floating advertisements

4.                           are servers that store advertisements and serve them to Web pages. a.               Ad servers

b.            Windows servers

c.             Commercial servers

d.            Web servers

e.            Virtual servers

5.            Which of the following refers to a group of Web sites on which advertisements can be purchased through a single sales entity?

a.            Advertising agency

b.            Internet capital group

c.             Hypertext application group d.  Advertisement network

e.            Publishers consortium

6.            Frequency capping ensure that .

a.            a user sees advertisements in a particular order

b.            the number of times a user sees the same advertisement in a session is limited

c.             advertisements from direct competitors are not shown on the same page

d.            some users cannot see and access the advertisements published in web pages

e.            the advertiser owns 100 percent of the advertising inventory on a page

7.            The advertising network tracks users across multiple websites and creates a “profile” of a user based on these visits. Later the ad network determines which advertisements to show during a given visit based on this “profile”. This type of targeting is referred to as .

a.            contextual advertising

b.            geo-targeting

c.             social serving

d.            behavioral targeting

e.            hidebound advertising

8.            The ad server infers the optimum advertisements to serve, based on the content of the page. This is referred to as    .

a)            contextual advertising

b)            behavioral targeting

c)            social serving

d)            geo-targeting

e)            hidebound advertising

9.            A customer vists amazon.com on July 1st. She browses through the shoes and adds some them to the shopping cart. But due to some reason she abandons the cart and forgets about it. Later she's browsing xyzshoe.com and she was surprised to see display advertisements for the same shoes she had added to her amazon.com cart. This type of targeting is called

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