Imagine you are the new marketing manager for a chain of hospitals that views its clients as patients rather than customers

Business Jun 13, 2021

Imagine you are the new marketing manager for a chain of hospitals that views its clients as patients rather than customers. How, if at all, would you lead your team and persuade your bosses to encourage a more customer-centric perspective? Be sure to explain thoroughly. If you choose not to go with a more customer-centric perspective, thoroughly explain your rationale.