Homework answers / question archive / Imagine you are the new marketing manager for a chain of hospitals that views its clients as patients rather than customers

Imagine you are the new marketing manager for a chain of hospitals that views its clients as patients rather than customers

Business

Share With

Imagine you are the new marketing manager for a chain of hospitals that views its clients as patients rather than customers.  How, if at all, would you lead your team and persuade your bosses to encourage a more customer-centric perspective?  Be sure to explain thoroughly.  If you choose not to go with a more customer-centric perspective, thoroughly explain your rationale.