Texas A&M University, Corpus Christi COMM 1315 SPH107: Basic Public Speaking Chapter 5: Analyzing Your Audience 1)Which of the following is not a question that should guide a speech writer in being audience centered? a

Texas A&M University, Corpus Christi

COMM 1315

SPH107: Basic Public Speaking

Chapter 5: Analyzing Your Audience

1)Which of the following is not a question that should guide a speech writer in being audience centered?

a.            To whom am I speaking?

b.            What do I want them to know, believe, or do as a result of my speech?

c.             What is the most effective way of composing and presenting my speech to accomplish that aim?

d.            None of the above

2.            True or False: The primary purpose of speechmaking is to demonstrate your command of the topic.

a.            True b.  False

3.            In her speech introduction, Susan said,” Though we are all very different, we are all students here at this university, and we are all working toward the completion of a degree. Unfortunately, because of rising tuition, some of us may lose the ability to continue in school.” According to your textbook, by seeking to create a bond with her audience through emphasizing their common goals and experiences, Susan was engaging in       .

a.            Ethnocentrism

b.            Stereotyping c. Identification

d.            Comparison

e.            Framing

4.            True or False: Every speech contains two message – the one sent by the speaker and the one sent by the listener.

a.            True b.  False

5.            According to your textbook, what are the three primary factors to consider when assessing an audience’s disposition toward a speech topic?

a.            Gender, knowledge, opinions

b.            Interest, background, and age

c.             Size, occasion, and group membership

d.            Knowledge, interest, and attitude

e.            Background, situation, and gender

6.            You are giving a speech on a community building project to a local service organization at its monthly luncheon. Dessert dishes are being cleared away as you walk into the overcrowded, overheated room. The most important situational factor to consider when adapting to your audience would probably be

                .

a.            The age of the audience

b.            The audience’s attitude toward you

c.             The education of your audience

d.            The physical setting for your speech

e.            The gender of your audience

7.            As the size of your audience increases, your presentation should usually become more

                .

a.            Flexible

b.            Informal c.          Formal

d.            Centered

e.            Egocentric

8.            Which of the following is not a true statement?

a.            The occasion will dictate how long a speech should be.

b.            No matter what the occasion, listeners will have fairly definite expectations about the kinds of speeches appropriate for the occasion.

c.             Being audience-centered means a speaker must sacrifice what she or he really believes to get a favorable response from the audience.

d.            All audiences are egocentric.

9.            True or False: Three types of questions to include in an audience analysis questionnaire are fixed-alternative, scale, and open-ended questions.

a.            True

b.            False

10.          Audience adaptation is an important factor in which of the following?

a.            Choosing the speech topic

b.            Preparing the speech

c.             Presenting the speech d.             All of the above

e.            A and b only