University of Oregon MKTG 311 Quiz 10 Q1) An advertising objective is classified by its primary purpose, which is to inform, persuade, or                    

University of Oregon

MKTG 311

Quiz 10

Q1) An advertising objective is classified by its primary purpose, which is to inform, persuade, or

                    .

1. convince
2. compete
3. remind
4. explain
5. encourage

Q2)                      is a measure of the percentage of people in the target market who are exposed to the ad campaign during a given period of time.

1. Reach
2. Qualitative value
3. Format
4. Premium
5. Frequency

Q3) Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor is called                    .

1. sales promotion
2. advertising
3. direct marketing
4. personal selling
5. public relations

Q4) In the AIDA model, the D stands for                     .

1. demand
2. desire
3. data
4. do-it-yourself
5. decoding

Q5) The AIDA model identifies the characteristics of an effective                    .

1. advertising budget
2. channel of communication
3. marketing message
4. marketing mix
5. marketing response