University of Nevada, Las Vegas COM 101 Chapter 5 1)Mike prepared his speech with the assumption that all the members of the audience have the same beliefs

5. Janelle loves fashion, but she realizes she cannot make the assumption that her entire audience will be as interested. She needs to assess the likely     of her audience.
6. The president of the homeowner’s association proposed an increase in the association fee for the community. The owners of the homes in the community have a(n)       in the issue because they stand to gain additional amenities for the community.
7. The audience all agreed that the speaker that the increase in the homeless population was a problem. They did not all agree on a solution, however. This situation illustrates a conflict between            .
8. The audience is compiled of Boy Scouts. Each Boy Scout is also a young man, a student, and a son; they may also be members of the band, soccer team, or school newspaper. These different positions are called                                                                                                                              .
9. John is giving a speech in his public speaking class on the stock market. Given the audience and complexity of the topic, which aspect of audience culture is particularly relevant during audience analysis?
10. During her informative speech, Natalie noticed that some audience members stopped paying attention. They were either looking out the window or down at their desk. These choices made by audience members to stop listening to the speech are examples of                                                                                           .
11. During political campaigns, it is common to seek out info from candidates with whom we share similar beliefs. This is an example of

          .

12. After listening to Maeve give a campaign speech for Student Body President, many listeners felt like she was just saying what they wanted to hear in order to win their vote. This is an example of         .
13. Companies engage in market research when developing a new product. In doing this, they conduct surveys with a target group. What type of research method are they using?
14. Margaret didn’t have a lot of time to gather info about her audience before giving her speech. She, however, was able to interview a few people that she knew would be there to find out their attitudes and knowledge on her topic. This is an example of what type of audience analysis?
15. During a speech on gun control, Patrick made the mistake of assuming that everyone agreed about the right to carry a gun on campus. As a result, many audience members questioned Patrick’s overall message. Patrick would have benefited from which strategy to modify the audience’s perception of him?