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SWOT ANALYSIS INSTRUCTIONS/NOTES 1

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SWOT ANALYSIS

INSTRUCTIONS/NOTES

1. Provide an extensive SWOT Analysis (minimum of 3-4 points for each)

1. See Sheridan SWOT Analysis template for more details

1. Strengths and Weaknesses are INTERNAL

2. The company has a significant level of control over the items listed in the table

1. Opportunities and Threats are EXTERNAL

3. The company does not have any control over the items listed in the table; they affect the whole industry

3. They should not be specific to the company

3. They should not be phrased as “The company can do X”; that is an action item related to the O/T

3. Opportunities are positive trends. Threats are negative trends

1. PROVIDE SOURCES! Include all the information that you’ve viewed/used in this section as an APA citation AND in the Reference list.

4. You should research a minimum of 2-3 different sources

4. Citations should be included in each section

1. The factors listed in the table are ideas on where you can find a company’s S/W or the industry O/T

5. Ensure that when you research these, you look for evidence (facts) to support your claim

1. Where you can find this information: https://sheridancollege.libguides.com/professionalselling Company Website, Industry rankings, Business Source Complete, Canadian Reference Centre, Euromonitor, LexisNexis

1. The information in the table below are examples of a SWOT. Remember to keep the trends related to the buyer’s company and industry (the ones listed below are very general to give you an idea of what is expected)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Strengths	Weaknesses
Factors tend to be in the present – focus on the FACTS: Company & Brand reputation Market share Customer satisfaction Customer retention Product & service quality Effectiveness of: 0. Pricing, distribution, promotion 0. Sales force, innovation Geographical coverage	Factors tend to be in the present – focus on the FACTS: Company & Brand reputation Market share Customer satisfaction Customer retention Product & service quality Effectiveness of: 0. Pricing, distribution, promotion 0. Sales force, innovation Geographical coverage
Opportunities	Threats
Macro-Environmental Forces: Demographic Socio-Cultural Economic Technological Competitive & Industry Regulatory & Legal Forces tend to be future oriented – focus on TRENDS: What trends can be taken advantage of? What isn’t the competition doing?	Macro-Environmental Forces: Demographic Socio-Cultural Economic Technological Competitive & Industry Regulatory & Legal Forces tend to be future oriented – focus on TRENDS: What trends can be taken advantage of? What isn’t the competition doing?