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Louisiana State University ISDS 3115 Chapter 7 True/False 1)Dells approach to personal computer manufacturing is to use a product focus, which gives the company its low-cost competitive advantage
Louisiana State University
ISDS 3115
Chapter 7
True/False
1)Dells approach to personal computer manufacturing is to use a product focus, which gives the company its low-cost competitive advantage.
- A firm's process strategy is its approach to transforming resources into goods and services.
- Intermittent processes are organized around processes.
- In process-focused facilities, equipment utilization is low.
- The typical full-service restaurant uses a product-focused process.
- Harley-Davidson, because it has so many possible combinations of products, utilizes the process strategy of mass customization.
- A value-stream map includes both (1) inventory quantities, and (2) symbols for customers and suppliers.
- The assembly line is a classic example of a repetitive process.
- One essential ingredient of mass customization is modular design.
- The tool that calculates which process has the lowest cost at any specified production volume is a crossover chart.
- The term focused processes refers to the quest for increased efficiency, whether in goods or services, that results from specialization.
- Service blueprinting is a process analysis technique that focuses on the customer and the provider's interaction with the customer.
- Activity times should not be included in a service blueprint.
- A process map with the addition of a time axis becomes a process chart.
- Time-function mapping is a flow diagram with time added to the horizontal axis.
- Process maps use distance, but not time, to show the movement of material, product, or people through a process.
- Professional services typically require low levels of labor intensity.
- An example of the postponement strategy for improving service productivity is having the customer wait until you have sufficient time to serve the customer.
- Process control is the use of information technology to monitor and control a physical process.
- One use of camera-and-computer-based vision systems is to replace humans doing tedious and error-prone visual inspection activities.
- Automated storage and retrieval systems are commonly used in distribution facilities of retailers.
- Flexible manufacturing systems, because of easily changed control programs, are able to perform such tasks as manufacturing one-of-a-kind parts economically.
- Production technology has had a major impact on services, but as yet there has been little reduction in service labor requirements.
- Optical checkout scanners and ATMs are examples of technology's impact on services.
- Successful process redesign focuses on departmental areas where small, continuous improvements can be made.
- Processes can be environmentally friendly and socially responsible while still contributing to profitable strategies.
- In selecting new equipment and technology, decision-makers look for flexibility—the ability to respond with little penalty in time, cost, or customer value.
- Which of the following statements regarding Dell Computer is false?
- Dell is a practitioner of the mass customization process.
- Dell builds its computers overseas in order to gain a low-cost advantage.
- Dell keeps very little inventory of finished goods.
-
- Dell utilizes a global supply chain, but assembles its computers in the U.S.
- Dell's research focuses on manufacturing issues, not computer part design.
- An organization's process strategy
- will have long-run impact on efficiency and flexibility of production
- is the same as its transformation strategy
- must meet various constraints, including cost
- is concerned with how resources are transformed into goods and services
- All of the above are true.
- A job shop is an example of a(n)
- repetitive process
- continuous process
- line process
- intermittent process
- specialized process
- Three types of processes are
- goods, services, and hybrids
- manual, automated, and service
- process focus, repetitive focus, and product focus
- modular, continuous, and technological
- input, transformation, and output
- Which of the following industries is likely to have low equipment utilization?
- auto manufacturing
- commercial baking
- television manufacturing
- chemical processing
- restaurants
- A product-focused process is commonly used to produce
- high-volume, high-variety products
- low-volume, high-variety products
- high-volume, low-variety products
- low-variety products at either high- or low-volume
- high-volume products of either high- or low-variety
- Which one of the following products is most likely made in a job shop environment?
- a daily newspaper
- paper forms
- television sets
- cigarettes
- canned vegetables
- Which of the following products is likely to be assembled on a repetitive process line?
- automobiles
- personal computers
- dishwashers
- television sets
-
- all of the above
- An assembly line is an example of a
- product-focused process
- process-focused process
- repetitive process
- line process
- specialized process
- Standard Register
- has dozens of U.S. plants in its Forms Division
- groups people and machines into departments that perform specific activities
- utilizes a product strategy to keep production volume high
- obtains its low-cost advantage by not spending money on CAD systems
- obtains its low-cost advantage by specializing in a relatively small number of products
- Which of the following transformations generally has the highest equipment utilization?
- process-focused process
- repetitive process
- product-focused process
- specialized process
- modular process
- Harley Davidson
- utilizes job shops to make each of its modules
- uses product focused manufacturing
- uses a large number of modules to build a small number of different bikes
- uses work cells to feed its assembly line
- All of the above are true.
- Which of the following is false regarding repetitive processes?
- They use modules.
- They allow easy switching from one product to the other.
- They are the classic assembly lines.
- They have more structure and less flexibility than a job shop layout.
- They include the assembly of basically all automobiles.
- When done correctly, mass customization
- increases pressure on supply chain performance
- helps eliminate the guesswork that comes with sales forecasting
- drives down inventories
- increases pressure on scheduling
- all of the above
- Which of the following phrases best describes product focus?
- low volume, high variety
- finished goods are usually made to order
- processes are designed to perform a wide variety of activities
- high fixed costs, low variable costs
-
- raw material inventories are low relative to the value of the product
- Which of the following phrases best describes process focus?
- low volume, high variety
- finished goods are usually made to a forecast and stored
- operators are modestly skilled
- high fixed costs, low variable costs
- raw material inventories are high relative to the value of the product
- Which of the following characteristics best describes repetitive focus?
- It uses sophisticated scheduling to accommodate custom orders.
- Its output is a standardized product produced from modules.
- It is too expensive when volumes are low or flexibility is required.
- It is widely used for the manufacture of steel.
- Its costs are often known only after a job is done.
- Utilization in process-oriented facilities is frequently low because
- the postponement strategy for improving service productivity is being used
- scheduling in process-oriented facilities is not very complex
- with high fixed costs, utilization is not very important
- excess capacity for peak demands is desirable
- low raw material inventories cause machines to be idled
- A quasi-custom product
- gets its apparent customization from the combinations available from a small number of modules
- is often the output of repetitive focus facilities
- is a valid description of a fast food sandwich
- is only possible when the focus strategy of service productivity improvement is in use
- All but d are true.
- Process A has fixed costs of $1000 and variable costs of $5 per unit. Process B has fixed costs of
$500 and variable costs of $15 per unit. The crossover point between process A and process B is
-
- 50 units
- 200 units
c. $2,500
d. $5,000
e. $9,500
- Process X has fixed costs of $10,000 and variable costs of $2.40 per unit. Process Y has fixed costs of $9,000 and variable costs of $2.25 per unit. Which of the following statements is true ?
- The crossover point is approximately 6667 units.
- It is impossible for one process to have both of its costs lower than those of another process.
- Process Y is cheaper than process X at all volumes; there is no crossover point.
- Process X should be selected for very large production volumes.
- Process X is more profitable than process Y and should be selected.
- The crossover point is that production quantity where
-
- variable costs of one process equal the variable costs of another process
- fixed costs of a process are equal to its variable costs
- total costs equal total revenues for a process
- total costs for one process equal total costs for another process
- the process no longer loses money
- Product Focused processes
- allow more customization, but are not very efficient
- are desirable because resource needs increase slowly with the complexity of a process
- are processes that are specialized for relatively few products or customer groups
- apply only to service firms, not to manufacturers
- are profitable because customers demand flexibility, not specialization
- Value Stream Mapping
- is a variation on time function mapping
- examines the supply chain to determine where value is added
- extends time function mapping back to the supplier
- starts with the customer and works backwards
- All of the above are true.
- One fundamental difference between a process chart and a process map is that
- the process chart uses a time dimension while a process map is not time-oriented
- the process chart includes the supply chain, while the process map stays within an organization
- the process chart is more like a table, while the process map is more like a schematic diagram
- the process chart focuses on the customer and on the provider's interaction with the customer, while the process map does not deal directly with the customer
- None of these is true, because a process chart and a process map are the same thing.
- Service blueprinting
- provides the basis to negotiate prices with suppliers
- mimics the way people communicate
- determines the best time for each step in the process
- focuses on the provider's interaction with the customer
- can only be successful with two-dimensional processes
- A drawing of the movement of material, product, or people is a
- flow diagram
- process chart
- service blueprint
- process map
- none of the above
- Strategies for improving productivity in services are
- separation, self-service, automation, and scheduling
- lean production, strategy-driven investments, automation, and process focus
- reduce inventory, reduce waste, reduce inspection, and reduce rework
- high interaction, mass customization, service factory, and just-in-time
- none of the above
- In mass service and professional service, the operations manager should focus on
-
- automation
- equipment maintenance
- sophisticated scheduling
- human resources
- all of the above
- In mass service and service factory quadrants of the service process matrix, the operations manager could focus on all of the following except
- automation
- standardization
- tight quality control
- removing some services
- customization
- Which of the following is true regarding opportunities to improve service processes?
- Automation can do little to improve service processes, because services are so personal.
- Layout is of little consequence, since services seldom use an assembly line.
- If a work force is strongly committed, it need not be cross-trained and flexible.
- All of the above are true.
- None of the above is true.
- Which of the following are typical of process control systems?
- They have sensors.
- The digitized data are analyzed by computer, which generates feedback.
- Their sensors take measurements on a periodic basis.
- The sensors' measurements are digitized.
- all of the above
- Which of the following is true regarding vision systems?
- They are consistently accurate.
- They are modest in cost.
- They do not become bored.
- All of the above are true.
- None of the above is true.
- The use of information technology to monitor and control a physical process is known as
- process control
- computer-aided design
- information numeric control
- numeric control
- none of the above
- Which of the following technologies would enable a cashier to scan the entire contents of a shopping cart in seconds?
- ASRS
- AGV
- CAD/CAM
- RFID
- FMS
- "Automatic placement and withdrawal of parts and products into and from designated places in a warehouse" describes
- AGV
- CAD/CAM
- CIM
- ASRS
- FMS
- Computer-integrated manufacturing (CIM) includes manufacturing systems that have
- computer-aided design, a flexible manufacturing system, inventory control, warehousing and shipping integrated
- transaction processing, management information systems, and decision support systems integrated
- automated guided vehicles, robots, and process control
- robots, automated guided vehicles, and transfer equipment
- all of the above
- Which one of the following technologies is used only for material handling, not actual production or assembly?
- robots
- CNC
- CAD
- AGVs
- FMS
- A system using an automated work cell controlled by electronic signals from a common centralized computer facility is called a(n)
- adaptive control system
- robotics
- flexible manufacturing system
- automatic guided vehicle (AGV) system
- manufacturing cell
- "Operators simply load new programs, as necessary, to produce different products" describes
- CAD
- automated guided vehicles
- flexible manufacturing systems
- vision systems
- process control
- Which of the following is not one of the essential ingredients for mass customization?
- high machine utilizations
- personnel and facility flexibility
- reliance on modular design
- rapid throughput
- very effective scheduling
- Advances in technology
- have impacted the manufacturing sector only
- have had only limited impact on services
- have failed to change the level of customer interaction with an organization
- have had dramatic impact on customer interaction with services and with products
-
- have dramatically changed health care, but have not changed retailing
- Process redesign
- is the fundamental rethinking of business processes
- can focus on any process
- tries to bring about dramatic improvements in performance
- focuses on activities that cross functional lines
- all of the above
- Ethical and environmentally friendly processes include which of the following?
- emission controls
- recycling
- efficient use of resources
- reduction of waste by-products
- all of the above
- Making environmentally sound products through efficient processes
- is unprofitable, as long as recyclable materials prices are soft
- is known as lean manufacturing
- can still be profitable
- is easier for repetitive processes than for product-focused processes
- none of the above
- Flexibility can be achieved with
- movable equipment
- inexpensive equipment
- sophisticated electronic equipment
- modular equipment
- all of the above
- Which of the following statements regarding ethical and environmentally friendly processes is
true ?
-
- Operations managers can be environmentally sensitive, but they must avoid following a low cost strategy.
- Processes can be environmentally friendly or socially responsible, but not both.
- Operations managers can be environmentally sensitive and still follow a low cost strategy.
- Using energy-efficient lighting saves so little that it should not be labeled environmentally friendly.
- The only business strategy consistent with ethical and environmentally sensitive management is the differentiation strategy.
- Which of the following is true regarding the concept of flexibility ?
- It is the ability to change production rates with little penalty in time, cost, or customer value.
- It can be accomplished with sophisticated electronic equipment.
- It may involve modular, movable, even cheap equipment.
- All of the above are true.
- None of the above is true.
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