California State University, East Bay

ITM 4278

Quiz 3

Chapter 4 Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps

1) Two-tier architecture typically includes a Web server and a database server.

 2. in RAM rather than on a server's hard drive is not a way to fine-tune the processing architecture of a Web site.

3. What are the two most important management challenges in building a successful e-commerce presence?

4. Which of the following helps you understand the marketing effectiveness of your e-commerce site?

5. Which of the following is not a main factor in determining the overall demand on an e-commerce site?

6.                                                        is the process of comparing a Web site with that of its competitors in terms of response speed, quality of layout, and design.