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California State University, Sacramento MKTG TRUE/FALSE QUESTIONS 1)Rapid prototyping refers to designing products on a computer and then producing rough models to show potential consumers for their reactions
California State University, Sacramento
MKTG
TRUE/FALSE QUESTIONS
1)Rapid prototyping refers to designing products on a computer and then producing rough models to show potential consumers for their reactions.
- Perceived value refers to the gap between actual needs and satisfied needs of a customer.
- Consumer preferences for alternative product concepts can be measured with conjoint analysis.
- A major drawback of conjoint analysis is that it cannot be used to measure objective attributes such as estimated market share and profit.
- The trade-off approach may be easier to use when there are only a few variables and alternatives.
- After a test, the most customer-appealing offer will be the most profitable offer to make.
- A business analysis is typically performed after the management has developed the product concept and marketing strategy.
- Survival-age distribution refers to the number of customers that the product has in year one, two, three, and so on.
- Dragalong income refers to additional income whereas cannibalized income refers to reduced income.
- Modular function deployment methodology takes the list of desired customer attributes generated by market research and turns them into a list of engineering attributes that engineers can use.
- Beta testing tests the product within the firm to see how it performs in different applications.
- Sales-wave research can be implemented quickly and carried out without final packaging and advertising.
- Expensive industrial goods and new technologies will normally undergo alpha and beta testing.
- Some firms might delay new product launch until after the competitor has borne the cost of educating the market and its product may reveal flaws the late entrant can avoid. This can be classified as a parallel entry.
- At the interest stage of consumer-adoption process, the consumer becomes aware of the innovation but lacks information about it.
- Compatibility refers to the degree to which the innovation matches the values and experiences of the individuals.
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