Indian River State College

ISM 3011

ISM 3011 Final Exam Study Guide

1)Another reason fueling the boom in fast-growing technology services is                             , which, when done right, can virally spread awareness of a firm with little conventional ad spending.

2. A firm’s financial performance that consistently outperforms its industry’s peers is known as

3. Which of the following statements about technology competition is true?

4. Operational effectiveness refers to:

5.                  refers to performing different tasks than rivals or the same tasks in a different way.

6. In retail in general and fashion in particular, having                                                                            is considered the kiss of death.

7.                  are critical for capturing sales data, and are usually linked to systems which manager a firm’s inventory.

8. As the world’s largest chain of coffee houses, Starbucks sources most of its raw materials such as coffee beans and vegetables from suppliers owned by it. It also holds equal or majority stakes in most of the foreign direct investment it carries out in other countries to set up franchisee coffee shops. Based on this information, Starbucks can be said to be:

9.                  represents an integrated solution that combines hardware, software, data, procedures, and the people who interact with and are impacted by the system.

10. Factors such as weather, natural disaster, terrorism, labor strife, or political unrest can shut down a firm’s operations. Which of the following is one of the measures taken by firms to hedge such risks?

11. Internet retailers serve a larger geographic area with comparably smaller infrastructure and staff. This fact suggests that Internet businesses are more

12. The long tail is a phenomenon whereby firms can make money by:

13. While the size of the tail in the long tail phenomenon is disputable, one fact that is critical to remain above this debate is that:

14. Collaborative filtering is a classification of software that:

15. Which of the following statements is true about retailing?

16. One of the implications of price elasticity of technology products is that:

17. Which of the following problems is least likely to be solved through grid computing?

18. Which of the following is true of disruptive technologies?

19. Big firms fail to see disruptive innovations as a threat because:

20. Based on the author’s take on e-waste management, a manager would do well to learn that:

21. Which of the following is true of Amazon?

22. A(n)                     is a line of identifying text, assigned and retrieved by a given web server, and stored by your browser.

23. Which of the following products or services is not subject to network effects?

24. Which of the following factors represents one of the sources of value derived from network effects?

25. A firm can spend no money and time, yet expect to enhance its offerings, by:

26. Viral promotion involves:

27. Peer production refers to:

28. Which of the following statements holds true for electronic social networks?

29.                  refers to a phenomenon whereby firms can make money by offering a near-limitless selection.

30. Which of the following actions by Twitter signals that it is willing to move into product and service niches and compete with third parties that are reliant on the Twitter ecosystem?

31. Salesforce.com’s Chatter and Microsoft’s Yammer are all examples of:

32. Software that is free and whose code can be accessed and potentially modified by anyone is referred to as                                                                                                                                  .

33. Systems distributed throughout the Internet that help improve the delivery speeds of Web pages and other media, typically by spreading access across multiple sites located closer to users are known as:

34. Which of the following statements is true of the term “cloud”?

35.                  is considered to be the most persuasive and valuable method of promoting products and services.

36. If a computer system can be equated to a layered cake, which of the following combinations represents the computer system in the bottom-to-top order?

37. The software business is extremely profitable compared to the hardware business because:

38. The scalability of a software product is defined as the:

39. Which of the following refers to a variant of utility computing where vendors provide the operating system and supporting software like database management systems but where client firms write their own code?

40. A server running                                can create smaller compartments in memory that each behave as a separate computer with its own operating system and resources.

41.                  allow(s) a server to run what amounts to a copy of a PC—OS, applications, and all—and simply deliver an image of what’s executing to the remote device.

42.                  refers to the process of combining aspects of reporting, data exploration and ad hoc queries, and sophisticated data modeling and analysis.

43. Data can potentially be used as a strategic asset, capable of yielding sustainable competitive advantage. Which of the items below is not a characteristic of a potentially strategic asset?

44.                  refer to older information systems that are often incompatible with other systems, technologies, and ways of conducting business.

45. put(s) users in control so that they can create custom

reports on an as-needed basis by selecting fields, ranges, summary conditions, and other parameters.

46. A(n)                       refers to a heads-up display of critical indicators

that allow managers to get a graphical glance at key performance metrics.

47.                  is a method of querying and reporting that takes data from standard relational databases, calculates and summarizes the data, and then stores the data in a special database called a data cube.

48. Data mining is leveraged by some firms to determine which products customers buy together, and how an organization can use this information to cross-sell more products or services. This area of application of data mining is referred to as:

49. As one of the primary components of the value chain, operations involves:

50. Firms that compete on                                  rather than operational differences, have no problem adopting third-party ERP software.