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Q1) If effectiveness is the goal, ad creativity is the only strategy

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Q1) If effectiveness is the goal, ad creativity is the only strategy. Do you agree or disagree with this statement? Please narrate your answer with an example?

Q2. The element of IMC (Integrated marketing communication) is important and companies are spending heavily to execute a coordinated IMC strategy but, in many cases not been able to achieve the communication objectives. What could be the reasons, please narrate key five important factors?

Q3. What a company can achieve through advertising research and what challenges the company may face while conducting the advertising research. (Narrate any three challenges)?

Q4. Why media planning is challenging these days? What measures media planner and buyers must take to overcome these challenges?

Q5. What factors a company must keep in mind when choosing an advertising agency for its brand's portfolio. Please discuss?