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Homework answers / question archive / University of West FloridaISM 3011 CH

University of West FloridaISM 3011 CH

Business

University of West FloridaISM 3011

CH. 3: REVIEW (e-Business Systems Fundamentals)

1)A database administrator (DBA) is responsible for         .

 

2.                    is a component of a data model that defines the boundaries of a database, such as maximum and minimum values allowed for a field, constraints, and access methods.

 

  1. Unlike data in databases, data in data warehouses is:

 

  1. The        stores data types for fields, default values for fields, and validation rules for data in each field.

 

  1. A data   is a collection of data from a variety of sources used to support decision-making applications and generate business intelligence.

 

  1. In the context of the data administration component of a database management system (DBMS), the acronym CRUD stands for                                                                            .

 

  1. Static Web sites are useful for e-commerce sites that need frequent updates.

 

  1. A database is a critical component of information systems because any type of analysis that is done is based on data available in the database.

 

  1. A data                    is usually a smaller version of a data warehouse, used by a single department or function.

 

  1. In a relational database model, the columns are called                                   .

 

  1. In the context of the operators used in a query by example (QBE) form, the

                is used when only one of the conditions in the QBE form must be met.

 

  1.                 can be described as using an organization's database of customers and potential customers in order to promote products or services that an organization offers.

 

  1. When using query by example (QBE) in the data manipulation component of a database management system (DBMS), the                                                                                is used when all the conditions in the QBE form must be met.

 

  1. In a relational database, every record must be uniquely identified by a                                        key.
  2. The data                     component of a database management system (DBMS) is used to add, delete, modify, and retrieve records from a database.

 

  1. In the context of segmentation of customers in database marketing,                                      is a variable that includes gender, age, income, and marital status.

 

  1. In the context of database marketing, when a buyer is segmented on the basis of variable psychographics, it explains                                                                                .

 

  1. Labor and population statistics are examples of sources for internal data that are accessed by a database.

 

  1. Business analytics uses                            to gain insight into data and provide decision makers with information they can act on.

 

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