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Since a company's website is increasingly being used as a recruitment tool, how would you design a company website to give your company a competitive edge in getting the best candidates to apply to your organization? What content would you include? What specifically would a potential applicant be able to do using your website?

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Since a company's website is increasingly being used as a recruitment tool, how would you design a company website to give your company a competitive edge in getting the best candidates to apply to your organization? What content would you include? What specifically would a potential applicant be able to do using your website?