Think of an advertisement that resonates with you either positively or negatively

Communications Apr 10, 2021

Think of an advertisement that resonates with you either positively or negatively. What is it about this advertisement that catches your interest? Do you think this was the communication the marketers intended? Why or why not? How does, or may, the marketer integrate this message within their integrated marketing communications plan? The message may be integrated through advertising, publicity, special events, online and interactive media, direct mail, or branding and licensing.