1) What is the importance of strategic planning in international marketing? Should international marketing strategy vary from country to country? Why or why not? 2) When is standardization applicable in international marketing? Provide an example

Marketing Apr 08, 2021

1) What is the importance of strategic planning in international marketing? Should international marketing strategy vary from country to country? Why or why not?

2) When is standardization applicable in international marketing? Provide an example. Might standardization result in diminishing returns? Why or why not?

3) What is channel design? How has the Internet impacted channel design? How is channel design different domestically as opposed to internationally?