Angelo State University - BUS 6301

Question1)As a marketer, your goal is to use one type of digital marketing tool to both spur consumers to immediate action and to increase brand awareness. Which of the following digital marketing tools would you use?

Question 2

Which of the following statements most closely matches the forecast provided in the reading for digital advertising spending in the future?

Question 3

After a few years of work in the marketing department of a small firm, you are placed in charge of the firm's inbound marketing. What are you most likely to be in charge of?

Question 4

Your manager has asked you to increase the effectiveness of your company's digital display advertising for the wallets that your firm sells with built-in RFID (radio-frequency identification) protection. She asks you to avoid sites that already cater to men's fashion because those sites are currently your primary website choice for advertising. She also warns you not to come up with any ideas that may irritate your customers or potential customers. What type of ads would you recommend to your boss?

Question 5

You are considering websites on which to place your online display advertising. Which of the following factors will NOT affect the price that the websites charge for advertising space?

Question 6

Based on consumer time spent using the media, in which area are US advertisers grossly underspending on advertising?