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Iowa State University - MIS 301 MIS HW 11 1)You decide its finally time to get a new TV

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Iowa State University - MIS 301

MIS HW 11

1)You decide its finally time to get a new TV. You go to Best Buy to check out your options. One of the Best Buy sales representatives points out that the largest TV they have also has the most amazing picture quality. Even though you didn’t want a TV that big, you decide it’s worth it for the better picture quality. The sales representative’s technique is called 

a.         Bundling

b.         Cross-selling

c. Up-selling

d. None of the above – this is unethical behavior

2.         The problem with open-source CRM system is         

a.         Integration

b.         Availability

c.         Cost

d.         Quality

 

3.         Which of the following is NOT a solution to supply chain problems?

a.         Vertical Integration

b.         Horizontal Integration

c.         VMI

d.         JIT

4.         You order a pair of shoes online but they don’t fit. You send them back. This is an example of a(n)            _ transaction.

a.         Downstream b. Upstream

c.         Internal

d.         Intraorganizational

5.         Which of the following is a customer-touching CRM application?

 a. FAQ

b.         CMA

c.         SFA

d.         CIC

6.                    support(s) the linking of business partners.

a.         The Internet

b.         Suppliernets

c.         Intranets

d.         Extranets

 

7.         Customers are in the  component of the supply chain.

a.         Intraorganizational

b.         Internal

c.         Upstream

d.         Downstream

 

8.         The purpose of loyalty programs is to           

a.         Reward past behavior

b.         Decrease the threat of substitute products

c. Influence future behavior

d. Increase buyer power

9.                    CRM systems are purchased “as-is” and then installed on-site.

a.         Open-source

b.         On-demand

c.         Mobile

d.         On-premise

 

10.       Which of the following is NOT an analytical CRM technology?

a.         OLAP b. CIC

c.         BI

d.         DSS

11.       Which of the following is a customer-facing CRM application?

a.         Loyalty programs

b.         FAQs

c.         Sales force automation

d.         Personalize web pages

12.                  CRM systems involve interacting directly with consumers anywhere at any time.

a.         On-demand

b.         On-premise

c.         Open-source

d. Mobile

13.       SCM helps address which of Porter’s Five Forces?

a.         Rivalry

b.         Threat of substitutes

c.         Buyer Power

 d. Supplier Power

 

14.       Which of the following is NOT an analytical CRM technology?

            a. OLTP

b.         Data Mining

c.         OLAP

d.         Business intelligence technologies

15.       Which of the following companies uses a push model?

a.         Dell

b.         Men’s Warehouse

c. Ford

d. Rolls-Royce

 

16.                              offers a 360-degree view of customers.

 a. Data Consolidation

b.         On-demand

c.         Analytical CRM

d.         Mobile CRM

17.       Which of the following is FALSE of analytical CRM systems?

a.         They analyze customer behavior and perceptions

b.         They provide the information in digital dashboards

c. They support front-office business processes

d. They are used to create statistical models of customer behavior

18.                  is the percentage of customers that will be lost over time.

a.         Lifetime Value

b.         Customer intimacy

c. Customer churn

d. Lifetime loss

19.       Which of the following do extranets use to make communication over the internet more secure?

a.         EDI

b.         SFA

c.         JIT

d. VPN

20.       CRM helps address which of Porter’s Five Forces?

a.         Threat of substitutes

 b. Buyer power

c.         Supplier power

d.         Rivalry