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Case 1: Mobile Juice FactoryCase 1: Mobile Juice CompanyWatch the video(the link provided)https://www
Case 1: Mobile Juice FactoryCase 1: Mobile Juice CompanyWatch the video(the link provided)https://www.cbc.ca/dragonsden/m_pitches/mobile-juice-factory
Read the article: The time is ripe for ugly fruit and vegetables (Forbes Magazine March 2020)
https://www.forbes.com/sites/briankateman/2020/03/02/the-time-is-ripe-for-ugly-fruits-and-vegetables/#5a74d6614a85
Discuss the case considering the following questions:
- Frank Deiter has invented a mobile self-powered juice press that can operate in an orchard. What is Frank's business concept?
- What is the market potential for this product? How many market segments might find this product appealing?
- What components of a business plan are required to bring this product to market?
- Frank Deiter claims that the machine can generate enough revenue within one season to pay back the investment. Are there different revenue streams that can be realized from this product? How would a business plan assist Frank in projecting sales? Costs? Cash flows?
- The Dragons ask Marlow if the Mobile Juice Factory had made an income for him. Does this product have franchising potential?
- Frank Deiter is an inventor but not necessarily a savvy businessman. How can business planning help make the Mobile Juice Factory a success?
Expert Solution
ANSWER:
- The Business concept is mobile selling of juice nowadays technology helps us to get an easy life.
- This product/service has the potential to innovate for the future. Maybe other market segment didn't meet the satisfaction of these services because when the product starts to recognize from another country some of them can't afford the product based on the Environment and status of the country.
- All the components of the business because if you don't follow these components this product can't exist without it.
- Based on the product. The revenue or sales will be small but it comes to the future it will be successful if ever they manage properly the expense. because this Business it will cost a lot and too expensive. maybe he cant manage the business because he lacks of knowledge how it works because he an investor.
- Yes. this product can be a potential franchise business to the first world country.
- Take some other planning and make a contingency plan for the business. and give 100% effort and trust to the product.
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