Rhode Island College - MGT 348

Course: MGT 348-01 – Fall

Assignment: Chapter 5

Date: 10/1/17

1)Which of the following is a characteristic of the maturity phase of the product life cycle?

1. 1. Products are "fine-tuned."
   2. Products are considered for termination.
   3. Competitors are well established.
   4. Product designs begin to stabilize.

2. Which of the following statements is NOT true?

1. 1. Many service firms refer to their offerings as "products."
   2. The term "products" refers to tangible goods only.
   3. The product decision includes the selection, definition, and design of products.
   4. The objective of the product decision is to develop and implement a product strategy that meets the demands of the marketplace with a competitive advantage.

3. Which of the following statements is NOT true?

1. 1. Political/legal change brings about new trade agreements, tariffs, and government requirements.
   2. Economic change brings increasing levels of affluence in the short run but economic cycles and price changes in the long run.
   3. Sociological and demographic change may appear in such factors as decreasing family size.
   4. Understanding the customer is the premier issue in new-product development.

4. A house of quality would depict the strength of the relationship between which of the following two items?

1. 1. The design team's choice of material for a wallet and the materials that were considered but rejected by the design team.
   2. The stitching used in your company's new product and the stitching used in a competitor's wallet.
   3. The customer's desire for a durable wallet and the company's choice of material for the wallet.
   4. The customer's need for a sealable change pocket and the customer's need for plastic inserts to display pictures.

5. Which of the following is NOT a benefit generated by manufacturability and value engineering?

1. 1. reduced complexity of the product
   2. improved job design and job safety
   3. reduced standardization of components
   4. reduction of environmental impact

6. When ordering a new zagflatz, customers must choose the style of three major components, each of which has about ten variations. This is an example of

1. 1. modular design.
   2. environmentally friendly design.
   3. robust design.
   4. CAD.

7. Which of the following technologies is particularly useful for prototype development and small lot production?

1. 1. 3-D printing
   2. CAM
   3. CAD
   4. STEP

8. Which of the following is an external product development strategy?

1. 1. joint ventures
   2. enhancements to existing products
   3. new internally developed products
   4. migrations of existing products

9. Which of the following statements is NOT true regarding joint ventures?

1. 1. Ownership can be 50-50, or one owner can assume a larger portion to ensure tighter control.
   2. Joint ventures are more likely to work when the risks are unknown.
   3. Joint ventures are usually between just two firms.
   4. Joint ventures are firms establishing joint ownership to pursue new products or markets.

10. Defining a product means

1. 1. to list the hiearchy of components, their description, and the quantity of each required to make one unit of a product.
   2. to identify components by a coding scheme that specifies size, shape, and the type of processing.
   3. to define the new good's or service's function.
   4. to decide to produce a component or service or purchase from an outside source.