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The branded operating benchmarking data on p

Accounting Mar 07, 2021

The branded operating benchmarking data on p. 7 of each issue of the Footwear Industry Report showing the industry-low, industry-average, and industry-high values for operating proft per branded pair sold in each geographic region o are most valuable to the managers of companies whose ROE was well below the reported ROE industry-average benchmark in one or more regions. O are of considerable value to the managers of companies looking for strong evidence that their company needs to cut branded footwear prices in the internet and wholesale segments and/or spend more money on marketing efforts so as to increase branded sales and market share in one or more geographic regions o always merit close attention because when these benchmarks reveal that a company's operating profits are negative or unattractively small in one or more geographic regions managers are well-advised to pursue immediate corrective actions in the upcoming decision o have the greatest value to the managers of companies whose market share outcomes were below the reported industry-average benchmark for market share in one or more geographic regions o have little-decision-making value because the benchmarking data do not identify which companies have the lowest/highest operating profit margins per branded pair sold

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