California state university , chico MGTM 300 1)Mi Ola makes and markets swimwear especially for women surfers

California state university , chico

MGTM 300

1)Mi Ola makes and markets swimwear especially for women surfers. Its product can best be categorized as a ________ product.

 business specialty

 business accessory equipment

 consumer shopping

 consumer convenience

 consumer specialty

2 Helena Fogarty often adds new Mi Ola bathing suits in different designs and colors depending on what’s trendy at the moment. Such changes represent ________ for Mi Ola.

 product innovations

 aesthetic modifications

 quality modifications

 functional modifications

 line extensions

3 Helena Fogarty does her own research and development for Mi Ola. When she goes out and talks to fellow surfers about their use and likes and dislikes of surfing swimwear in general to get inspiration for new products, she is in which of the following stages of new product development?

 Business analysis

 Concept testing

 Product development

 Screening

 Idea generation

4 After Helena Fogarty develops a new product, she asks surfers to try them out and give her feedback. This occurs during which of the following stages of new product development?

 Concept testing

 Business analysis

 Test marketing

 Commercialization

 Idea generation

5 Mi Ola is a

 brand equity.

 brand name.

 generic brand.

 private brand.

 brand mark.