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1)What can the company do to meet increased customer expectations on one hand, while still finding a way to earn a profit on high cost recycled materials?   2

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1)What can the company do to meet increased customer expectations on one hand, while still finding a way to earn a profit on high cost recycled materials?

2. Should Waste Management take on its critics and fight back, or should it focus on its business and let the results speak for themselves?  Should it view environmental advocates as a threat or an opportunity for the company?