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You will prepare and submit a term paper on Service Quality, Human Resources, and Operations at Ocean Park

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You will prepare and submit a term paper on Service Quality, Human Resources, and Operations at Ocean Park. Your paper should be a minimum of 2250 words in length. Strategic tourist planning will be compared to systems that drive operations and strategy formation in theory. Secondly, Ocean Park is a diverse and competitive organization, therefore it should maintain elements of continuous improvement since it involves large public groups and relies on a positive reputation in the local marketplace. Finally, Ocean Park can serve as a template for service quality management, since this is the line leader and managerial position with a direct associated with customer interaction.

Proposed content and structure of the report: The report will be constructed to include a focus on the relationship between service quality, human resources, and operations in the planning and development stages of tourism planning. It will include a literature review regarding the theory of tourism planning and development as well as real-life examples of management or events planning at Ocean Park. Findings will be synthesized according to theoretical secondary literature.

Proposed plan of work: The work will involve research into Ocean Park’s planning and strategy formation activities with a comprehensive overview of what is involved in operational conditions within the park. Its contribution to tourism lies in any determined recommendations about how to improve processes in this type of environment.

Ocean Park in Hong Kong is an amusement-focused business model that sustains attractions involving wildlife, festival presentations, and a variety of amusement rides to satisfy local consumer groups and foreign tourists. Ocean Park sustains a business in a competitive environment, concerned with other major market shareholders in the region that include Disneyland. The goal in the planning stage at Ocean Park is understanding the external market where the business is operated, including customer values and preferences, what competition is doing that makes them innovative, and then attempt to redesign the business model to fit these needs.