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MMGT 125 Assignment 6

Management

MMGT 125 Assignment 6.1

1) What in particular about Home Depot’s business made this how-to series of videos so successful? What other industries might be able to use a similar strategy?

2. Are these instructional videos actually more effective than overt commercials? Why or why not?

3. Why did Home Depot choose to focus on producing YouTube videos? Would videos exclusively hosted on its company website or other video sharing platforms have been equally effective?

4. What advantages did Home Depot gain from having in-store representatives featured in the videos? Name at least two advantages, and explain why they are essential.

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