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Homework answers / question archive / 1)Application programming interfaces (APIs):             Board of directors:   Cash-flow positive:   Cloud:   Crowdsourcing:   Dark web:   Engagement ads:   Free rider problem:   Goes public (IPO): initial public offering-   Law of large number:   Network effects:   Open source software (OSS):   Social graph: Switching cost:   Telecommunications bandwidth:   Venture capitalists (VCs):   Walled garden:     Facebook’s dominance on the desktop has allowed the firm to encroach in new markets   Why might the “dark Web” give Facebook an advantage over Google?     From a technical standpoint, how is running Facebook application different from a conventional website?           What are the two strategic resources that are most critical to Facebook’s competitive advantage? Why was Facebook able to create these resources while MySpace has fallen short?       How has Facebook created a platform? What potential value does the Facebook platform offer the firm?       Opt-in vs Opt-out effort           What are the major classifications of social media services?   What distinguishes Web 2

1)Application programming interfaces (APIs):             Board of directors:   Cash-flow positive:   Cloud:   Crowdsourcing:   Dark web:   Engagement ads:   Free rider problem:   Goes public (IPO): initial public offering-   Law of large number:   Network effects:   Open source software (OSS):   Social graph: Switching cost:   Telecommunications bandwidth:   Venture capitalists (VCs):   Walled garden:     Facebook’s dominance on the desktop has allowed the firm to encroach in new markets   Why might the “dark Web” give Facebook an advantage over Google?     From a technical standpoint, how is running Facebook application different from a conventional website?           What are the two strategic resources that are most critical to Facebook’s competitive advantage? Why was Facebook able to create these resources while MySpace has fallen short?       How has Facebook created a platform? What potential value does the Facebook platform offer the firm?       Opt-in vs Opt-out effort           What are the major classifications of social media services?   What distinguishes Web 2

Management

1)Application programming interfaces (APIs):

 

 

 

 

 

 

  1. Board of directors:

 

  1. Cash-flow positive:

 

  1. Cloud:

 

  1. Crowdsourcing:

 

  1. Dark web:

 

  1. Engagement ads:

 

  1. Free rider problem:

 

  1. Goes public (IPO): initial public offering-

 

  1. Law of large number:

 

  1. Network effects:

 

  1. Open source software (OSS):

 

  1. Social graph:
  2. Switching cost:

 

  1. Telecommunications bandwidth:

 

  1. Venture capitalists (VCs):

 

  1. Walled garden:

 

 

  1. Facebook’s dominance on the desktop has allowed the firm to encroach in new markets

 

  1. Why might the “dark Web” give Facebook an advantage over Google?

 

 

  1. From a technical standpoint, how is running Facebook application different from a

conventional website?

 

 

 

 

 

  1. What are the two strategic resources that are most critical to Facebook’s competitive advantage? Why was Facebook able to create these resources while MySpace has fallen short?

 

 

 

  1. How has Facebook created a platform? What potential value does the Facebook platform offer the firm?

 

 

 

  1. Opt-in vs Opt-out effort

 

 

 

 

 

  1. What are the major classifications of social media services?

 

  1. What distinguishes Web 2.0 technologies and services from the prior generation of internet sites?

 

 

 

  1. Why would corporation, an executive, a news outlet, or a college student want to blog? What are the benefits? What are the concerns?

 

  1. What advantage do blogs have over the MSM? What advantage does the MSM have over the most popular blogs?

Advantage of blogs over MSM

 

 

  1. Know what social networks are, be able to list key features, and understand how they are used by individuals, groups, and corporations.

 

  1. Understand the difference between major social networks MySpace, Facebook, and LinkedIn. Be aware of trends that may influence the evolution of social networks.

 

 

  1. What sorts of restrictions or guidelines should firms place on the use of social networks or the other Web 2.0 tools discussed in this chapter? Are these tools a threat to security/ Can they tarnish a firm’s reputation? Can they enhance a firm’s reputation? How so?

 

 

  1. What is Netflix’s business model?

 

  1. What was the downside to Netflix’s early IPO?  

 

  1. Why did other firms find Netflix’s market attractive? Why did many analysts incorrectly suspect that Netflix was doomed to fail?

 

 

  1. What is the difference between brand and advertising? Why is branding particularly important for online firms? What factors have contributed to Netflix’s exceptional brand strength?

 

  1. Why is branding particularly important for online firms?
  2. What factors have contributed to Netflix’s exception brand strength?

 

  1. How does the “long tail” concept relate to Netflix’s ability to offer the customer a huge selection of movies?

                                                                                                                                                                                                                                           

  1. How does Netflix use collaborative filtering to match movie titles with the customer’s taste, and in what way does this software help Netflix garner sustainable competitive advantage?

 

  1. What are some of the technologies that Netflix uses in its operations to reduce costs and deliver customer satisfaction and brand value?

 

  1. What role do scale economies play in Netflix’s strategies? How do these scale economies pose an entry barrier to potential competitors?

 

  1. How is the concept of “atoms to bits” impacting a wide range of industries?

 

  1. What are the various key issues holding back streaming video models? How is Netflix attempting to counteract these challenges?

 

 

 

  1. How do high inventory turns and longer accounts payable periods help fuel a negative cash conversion at Amazon?

 

  1. Why is this a good thing?

 

  1. What advantages does the firm’’s scale and cost structure present?

 

  1. What are the two sides in Amazon marketplace network effects? Why is this important to the firm’s brand?

 

 

  1. Why is this important to the firm’s brand?

 

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