1)The purpose of this analysis is to determine “Does the website help the business achieve its goals?     Analyze how the website effectively achieves those goals by how the site transforms visitors into Business Overview Industry Analysis Business Objectives Website Goals Identify KPI Target KPI Segmentation   Current KPI Metrics Dominant Business Model Content provider Online retailer   Online exchange Online community     Infomediary Cloud computing User End Goal Experience Goal Life Goals   primary question is “Are the users able to fully accomplish their goals in a pleasant manner?” 5 Planes of user experience User Profile and Goals User Technology Alignment User Experience Marketer person responsible for marketing a product or service How effectively do we market the company and its products/services through online tools? Online Marketing Tools Marketing Behaviors In-Bound Link Analysis SEO Analysis Social Media Analysis IT How well does the web platform/architecture support the administration, maintenance, and enhancement of the website? Website Goals Server Analysis Platform Analysis Security Analysis Management and Administration Analysis