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Coca-Cola in 2011: In Search of a New Model Analyze the economics and industry structure of the soft drink industry

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Coca-Cola in 2011: In Search of a New Model

Analyze the economics and industry structure of the soft drink
industry. Specifically, compare and analyze the profitability of the
concentrate and bottling segments of the industry.
How has competition between Coke and Pepsi affected the industry and
industry profitability?
How should Coke and Pepsi react to changes in the soft drink market
and to changes in consumer behavior?

Your posts to questions 1, 2, and 3 should in total be around 1000 -
1200 words. Please also use exhibits and charts as necessary to
support your text answers. Your comments on the answers of colleagues
can be short, up to 200 words.