Principles of Retailing CH 9/10 Assignments CH 9 1)Retail system acronyms include DSD, VMI, EDI, CPFR, and RFID

Management Feb 15, 2021

Principles of Retailing CH 9/10 Assignments

CH 9

1)Retail system acronyms include DSD, VMI, EDI, CPFR, and RFID. What do these terms mean and how are they related to one another?

2. Explain how an efficient supply chain system can increase a retailer’s level of product availability and decrease its inventory investment.

3. Abandoned purchases as a result of stockouts can mean millions of dollars a year in lost sales. How are retailers and manufacturers using technology to reduce stockouts and improve sales?

CH 10

1. What is a customer relationship management (CRM) program? Describe one CRM program that you have participated in as a customer.

2. Why do some customers have a low or negative CLV value? What approach can retailers take with these customers to minimize their impact on the bottom line?

3. Why are most frequent-shopper programs ineffective in terms of building loyalty? What can be done to make them more effective?

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