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Homework answers / question archive / Question 1)  to the retailer indicates that customers are committed to purchasing merchandise and services from the retailer regardless of competing retailers' enticements

Question 1)  to the retailer indicates that customers are committed to purchasing merchandise and services from the retailer regardless of competing retailers' enticements

Marketing

Question 1)

 to the retailer indicates that customers are committed to purchasing merchandise and services from the retailer regardless of competing retailers' enticements.

 

  Customer loyalty

  Customer satisfaction

  Customer attitudes

  Customer interest

 

Question 2

CRM is based on the philosophy that retailers can increase their profitability by ___.

  building relationships with their better customers

  extending hours of operation

  advertising more

 

Question 3

Before Emily started her transaction at a retailer, she was asked by the cashier for her phone number. This practice is gathering _______.

  identifying information

  biometrics

  loyalty likelihood

  cookies

 

Question 4

Why is constructing a customer database more difficult for in-store transactions than it is for on-line shopping?

  Store purchases can be made with cash.

  Availability of store assortments is not always similar to website assortments.

  Store customers are not interested in sharing personal information.

  Since customers may be more likely to buy gifts for others in stores than online, it defeats the purpose of understanding the end-user.

 

Question 5

When Lana went to Amazon.com to see if they had any new books about health and wellness, the first thing she saw was a personalized greeting. Which of the following best describes how Amazon.com knew it was Lana?

  She ordered before and told them her name.

  Her name is on all of her shipments as well as her address.

  She used a password.

  Another retailer sold her private information to Amazon.com.

 

  Amazon.com placed cookies on her hard drive to identify her when she visits.

 

Question 6

What is the process by which a retailer attempts to offer the right quantity of the right merchandise at the right time, while meeting the company's financial goals?

  Category management

  Quick response inventory management

  Merchandise management

  Inventory control

  Materials procurement and handling

 

Question 7

Which of the following is an example of a classification?

  sweaters

  infants

  Polo

  women's wear

  white blouses with long sleeves

 

Question 8

Which of the following is NOT an example of a SKU?

  Leggs pantyhose size B, navy, reinforced toe

  Teen necklaces with matching bracelets and rings

  Queen size Sealy mattress with extra back support and Scotch Guard

  No-ad sunscreen, SPF 50 in 50 ounce squeeze top dispenser

  V-8 vegetable juice in 32 fluid ounce can

 

Question 9

Why can a vendor in a better position to manage a category than a smaller retailer?

  Retailers manage brands more often than categories.

  Retailers manage merchandise groups having little experience with categories.

  Vendors have superior information through their focus on a specific category and acquire insights from working with different retailers.

  Vendors work to manage higher sales within their companies.

  Retailers are traditionally poor category managers.

 

Question 10

When there is high inventory turnover, you can expect less of a risk for markdowns because ___________.

  price points had been set higher to accommodate for potential sales loss

  there merchandise does not stay in stores for long enough to be marked down

  buyers made poor assortment predictions

  consumers are wary of merchandise that sits on the shelves too long

  lower morale; associates will not want to take the markdowns

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