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1)Why are store-based retailers aggressively pursuing sales through an electronic channel? Describe how service retailers, such as hotels, provide information to potential customers to answer questions about services offered, rates and other amenities
1)Why are store-based retailers aggressively pursuing sales through an electronic channel?
- Describe how service retailers, such as hotels, provide information to potential customers to answer questions about services offered, rates and other amenities. How is this similar and different from the information provided by product manufacturers?
- What are Neiman Marcus’s and PetSmart’s bases for sustainable competitive advantage? Are they really sustainable, or are they easily copied?
- Review one of the videos and give your reaction as it relates to the chapters in this unit's readings.
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