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THE COMPANY IS GOOGLE ASSIGNMENT ONE Read Chapters 3 and 6 in the textbook

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1. Read Chapters 3 and 6 in the textbook.
2. Using the company you selected, identify the segments that make up the company’s target market. Use critical thinking:
3. To compare and contrast the major differences between each segment.
4. To help you better understand segments go to https://segmentationsolutions.nielsen.com/mybestsegments/  to explore segments by zip code.  Once on this website, then click on "Zip Code Look-up".
5. Target Market paper requirements:
   1. Length: two pages.
   2. Research requirements: five research sources. Sources must be credible and from the last five years.
6. To understand the marketing realities of the company you selected, conduct an Opportunity and Threat Analysis for the company in the industry in which it competes. Using critical thinking:
7. List at least five company opportunities
8. List at least five company threats.
9. Identify and recommend at least three growth opportunities
10. Compare and contrast each of these growth opportunities by writing a paragraph for each opportunity.
11. Opportunity and Threat Situational Analysis paper requirements:
    1. Length: two lists of five bullet points each and one paragraph for each growth opportunity.
    2. Research requirements: five research sources. Sources must be credible and from the last five years.
12. Your paper should use proper spelling, grammar, and APA formatting.
13. If appropriate, your sources can be used in subsequent assignments in this course. Hint: Look ahead at the topics for this series of papers. When you conduct your research for this paper; you will likely identify possible research sources for future papers.