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Homework answers / question archive / CHP 16 Quiz Answers 1) __is/are short-term efforts directed to the consumer or retailer to achieve such specific objectives as consumer product trial or immediate purchase, consumer introduction to the store or brand, gaining retail point-of-purchase displays, encouraging stores to stock the product, and supporting and augmenting advertising and personal sales efforts

CHP 16 Quiz Answers 1) __is/are short-term efforts directed to the consumer or retailer to achieve such specific objectives as consumer product trial or immediate purchase, consumer introduction to the store or brand, gaining retail point-of-purchase displays, encouraging stores to stock the product, and supporting and augmenting advertising and personal sales efforts

Marketing

CHP 16 Quiz Answers

1) __is/are short-term efforts directed to the consumer or retailer to achieve such specific objectives as consumer product trial or immediate purchase, consumer introduction to the store or brand, gaining retail point-of-purchase displays, encouraging stores to stock the product, and supporting and augmenting advertising and personal sales efforts.

2. _____ are/is designed to supplement advertising and personal selling in the promotional mix.

3. Sudz advertises its detergent as being superior to competitors' brands. In a television advertisement, while not overtly using the rival brand's name, Sudz uses the same colors as the rival brand's packaging, for a detergent they portray as inferior. What type of advertising is Sudz using?

4. Which of the following factors in world markets has led to the need for more sophisticated advertising strategies?

5. Which of the following is considered one of the most effective ways of reaching consumers of industrial goods in Southeast Asian markets, where print media is scarce?

6. Which of the following is a reason for the notably low use of foreign national consumer magazines by international advertisers?

7. Google Trader is a(n) _____ that matches buyers and sellers of agricultural produce and commodities.

8. Which of the following best describes encoding in the international communications process?

9. Amorie Confections promotes their brand of instant cupcakes in France by running thirty-second advertisements in a regional language television channel. Their advertisements are run during breaks in a popular cookery show. The advertisement is in English and features a popular American actor. Which of the following, if true, could be considered a source of noise disrupting the message of the advertisement?

10. During which step of the international communications process can factors such as color, timing, values, beliefs, humor, tastes, and appropriateness of spokespersons cause the international marketer to symbolize the message incorrectly?

11. Which of the following consists of consumer-generated content?

12. In the context of the process of international communications, effective communication demands the existence of a “________” between the sender and the receiver.

13. Why is advertising via the Internet outside the U.S. attractive to multinational corporations?

14. Errors such as Pepsi’s “Come Alive” slogan being interpreted as “Come out of the grave”, and Chevrolet’s brand name for the Nova model (which means new star) being translated into Spanish as No Va!, meaning “it doesn’t go” are examples of problems associated with _______ in the international communications process.

15. In the international communications process, feedback is described as:

16. Which of the following media has changed the pace and reach of word-of-mouth advertising?

17. _____ is an area of promotions over which companies have the least control.

18. _____ may diminish the role of advertising in the promotional program and may force marketers to emphasize other elements of the promotional mix.

19. Why have bodies like the International Advertising Association developed self-regulatory codes to ensure that the majority of ads conform to standards set for “honesty, truth, and decency?”

20. Sudz, a soap manufacturer, offers a discount on purchase of its soap, which can be availed by presenting the wrapper of any of Sudz’s previously bought products. This activity is an example of _____.

21. _____ comprises external influences, such as competitive advertising, other sales personnel, and confusion at the receiving end that can detract from the ultimate effectiveness of the communication.

22. Which of the following is true of international advertising?

23. Which of the following is an advantage multinational advertisement agencies have over local agencies?

24. Which of the following is both a drawback as well a strength of satellite television?

25. The sheer proliferation of the number of websites makes it increasingly difficult for a customer to stumble across a particular page. What has become crucial at directing Internet users' attention toward advertised material?

 

 

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