The on-demand economy is certainly alive and well, both domestically in the U.S. and globally as well. We live in a time when mobile E-commerce is shaping both the Business-to-Consumer (B2C) and Business-to-Business (B2B) marketplaces. Today it is a common activity for shoppers and commercial buyers to access Internet websites utilizing mobile smartphones or tablets to purchase a product or order a service. Consumers frequently use their smart devices to conduct research as a preamble to visiting a brick and mortar store before purchasing a product or ordering a service.
Legacy brick-and-mortar companies have had to get on board the 'online shopping bandwagon' in order to stay competitive.
Case Study Assignment
Download and utilize the APA Style Template (DOCX)
and review the Case Study Requirements section.
Conduct research on ONE of the following technology trends that influence today's on-demand economy mobile E-commerce and compose a scholarly case study paper that provides details on the topic.
- Location-Based Marketing
- Mobile Retargeting
- Virtual and Augmented Reality on Mobile
- Mobile SEO
- Chatbots, AI, Shopping Assistants
- Internet of Things (IoT)
Follow the guidelines in the Case Study Requirements section.
Your document submission is due by the posted due date. Your instructor will use the 6.3 Case Study Rubric for evaluating and grading your submission.
Save your assignment using a naming convention that includes your first and last name and the activity number (or description). Do not add punctuation or special characters.
This assessment aligns with Module Objective 2 and Learning Outcome 5.
Rubric
MGMT 221 6.3 Case Study Rubric
MGMT 221 6.3 Case Study Rubric
| Criteria |
Ratings |
Pts |
|
This criterion is linked to a Learning OutcomeAnalysis & Content
|
| 55.0 pts
Excellent - A THOROUGH analysis of the topic was provided AND a minimum of TWO FULL pages of double-spaced text was submitted in the body of the text.
|
45.0 pts
Very Good - A THOROUGH analysis of the topic was provided AND a minimum of ONE & ONE-HALF FULL pages of double-spaced text was submitted in the body of the text.
|
40.0 pts
Satisfactory - A BASIC analysis of the topic was provided AND a minimum of TWO FULL pages of double-spaced text was submitted in the body of the text.
|
35.0 pts
Near Failing - A BASIC analysis of the topic was provided AND a minimum of ONE & ONE-HALF FULL pages of double-spaced text were submitted in the body of the text.
|
0.0 pts
Failing - A minimum of ONE & ONE-HALF FULL pages of double-spaced text was NOT submitted in the body of the text.
|
|
55.0 pts
|
|
This criterion is linked to a Learning OutcomeConclusion & Recommendations
|
| 15.0 pts
Excellent - The conclusion was sound AND the recommendations were ENTIRELY appropriate.
|
13.0 pts
Very Good - The conclusion was sound AND the recommendations were MOSTLY appropriate.
|
11.0 pts
Satisfactory - The conclusion was sound AND the recommendations were SOMEWHAT appropriate.
|
9.0 pts
Near Failing - The conclusion was NOT sound OR the recommendations were NOT SOMEWHAT appropriate.
|
0.0 pts
Failing - A conclusion with recommendations was NOT presented.
|
|
15.0 pts
|
|
This criterion is linked to a Learning OutcomeStyle & Mechanics
|
| 10.0 pts
Excellent - ALL sentences were properly structured and carefully focused AND the data was ENTIRELY free of spelling, grammar, and punctuation errors.
|
9.0 pts
Very Good - ALL sentences were properly structured and carefully focused BUT there were SOME spelling, grammar, and punctuation errors.
|
8.0 pts
Satisfactory - SOME sentences were not properly structured and carefully focused AND there were SOME spelling, grammar, and punctuation errors.
|
7.0 pts
Near Failing - SOME sentences were not properly structured AND there were MANY spelling, grammar, and punctuation errors.
|
0.0 pts
Failing - MANY sentences were not properly structured AND there were MANY spelling, grammar, and punctuation errors.
|
|
10.0 pts
|
|
This criterion is linked to a Learning OutcomeScholarly Research
|
| 10.0 pts
Excellent - Scholarly research was conducted utilizing a minimum of TWO outside primary sources AND terminology from the source materials was presented.
|
9.0 pts
Very Good - Scholarly research was conducted utilizing a minimum of TWO outside primary sources AND terminology from the source materials was NOT presented.
|
8.0 pts
Satisfactory - Scholarly research was conducted utilizing a minimum of ONE outside primary source AND terminology from the source materials was presented.
|
7.0 pts
Near Failing - Scholarly research was conducted utilizing a minimum of ONE outside primary source AND terminology from the source materials WAS NOT presented.
|
0.0 pts
Failing - Scholarly research was NOT conducted utilizing a minimum of ONE outside primary source AND terminology from the source materials was NOT presented.
|
|
10.0 pts
|
|
This criterion is linked to a Learning OutcomeAPA Style
|
| 10.0 pts
Excellent - ALL of the following APA style components were provided AND there were NO format errors: Title Page, Page Header with Page Numbers, Abstract Page, Conclusion, Reference List Page.
|
9.0 pts
Very Good - ALL of the following APA style components were provided AND there were SOME format errors: Title Page, Page Header with Page Numbers, Abstract Page, Conclusion, Reference List Page.
|
8.0 pts
Satisfactory - SOME of the following APA style components were NOT provided AND there were NO format errors: Title Page, Page Header with Page Numbers, Abstract Page, Conclusion, Reference List Page.
|
7.0 pts
Near Failing - SOME of the following APA style components were NOT provided AND there were SOME format errors: Title Page, Page Header with Page Numbers, Abstract Page, Conclusion, Reference List Page.
|
0.0 pts
Failing - SOME of the following APA style components were NOT provided AND there were MANY format errors: Title Page, Page Header with Page Numbers, Abstract Page, Conclusion, Reference List Page.
|
|
10.0 pts
|
|
Total Points: 100.0
|
