1.4 Case Study: Airline Competitive Advantage
Overview & Requirements
Overview
Businesses are always striving to improve their business processes so that they might develop a competitive advantage over the other enterprises in the industry. One highly competitive marketplace is that of the commercial airline industry.
Commercial airlines, small and large, domestic and global, have all embraced implementing the modern information systems technologies that are driving the on-demand economy.
Case Study Assignment
Download and utilize the APA Style Template (DOCX)
and review the Case Study Requirements section.
Select an airline such as American, Delta, Southwest, Emirate, etc., and compose a scholarly case study paper that provides details on one of the information systems that has been implemented by the company in the area of human resources, sales and marketing, customer service, reservations, maintenance, or operations. Be sure to select an information system that has resulted in the airline gaining a competitive advantage over its competitors. Touch on how the utilization of the information system has assisted the airline's management or employees in making better decisions, improving the business processes, operating more efficiently, or attracting or retaining customers.
Follow the guidelines in the Case Study Requirements section.
Your document submission is due by the posted due date. Your instructor will use the 1.4 Case Study Rubric for evaluating and grading your submission.
Save your assignment using a naming convention that includes your first and last name and the activity number (or description). Do not add punctuation or special characters.
MGMT 221 1.4 Case Study Rubric
MGMT 221 1.4 Case Study Rubric
| Criteria |
Ratings |
Pts |
|
This criterion is linked to a Learning OutcomeAnalysis & Content
|
| 55.0 pts
Excellent - A THOROUGH analysis of the topic was provided AND a minimum of TWO FULL pages of double-spaced text was submitted in the body of the text.
|
45.0 pts
Very Good - A THOROUGH analysis of the topic was provided AND a minimum of ONE & ONE-HALF FULL pages of double-spaced text was submitted in the body of the text.
|
40.0 pts
Satisfactory - A BASIC analysis of the topic was provided AND a minimum of TWO FULL pages of double-spaced text was submitted in the body of the text.
|
35.0 pts
Near Failing - A BASIC analysis of the topic was provided AND a minimum of ONE & ONE-HALF FULL pages of double-spaced text were submitted in the body of the text.
|
0.0 pts
Failing - A minimum of ONE & ONE-HALF FULL pages of double-spaced text was NOT submitted in the body of the text.
|
|
55.0 pts
|
|
This criterion is linked to a Learning OutcomeConclusion & Recommendations
|
| 15.0 pts
Excellent - The conclusion was sound AND the recommendations were ENTIRELY appropriate.
|
13.0 pts
Very Good - The conclusion was sound AND the recommendations were MOSTLY appropriate.
|
11.0 pts
Satisfactory - The conclusion was sound AND the recommendations were SOMEWHAT appropriate.
|
9.0 pts
Near Failing - The conclusion was NOT sound OR the recommendations were NOT SOMEWHAT appropriate.
|
0.0 pts
Failing - A conclusion with recommendations was NOT presented.
|
|
15.0 pts
|
|
This criterion is linked to a Learning OutcomeStyle & Mechanics
|
| 10.0 pts
Excellent - ALL sentences were properly structured and carefully focused AND the data was ENTIRELY free of spelling, grammar, and punctuation errors.
|
9.0 pts
Very Good - ALL sentences were properly structured and carefully focused BUT there were SOME spelling, grammar, and punctuation errors.
|
8.0 pts
Satisfactory - SOME sentences were not properly structured and carefully focused AND there were SOME spelling, grammar, and punctuation errors.
|
7.0 pts
Near Failing - SOME sentences were not properly structured AND there were MANY spelling, grammar, and punctuation errors.
|
0.0 pts
Failing - MANY sentences were not properly structured AND there were MANY spelling, grammar, and punctuation errors.
|
|
10.0 pts
|
|
This criterion is linked to a Learning OutcomeScholarly Research
|
| 10.0 pts
Excellent - Scholarly research was conducted utilizing a minimum of TWO outside primary sources AND terminology from the source materials was presented.
|
9.0 pts
Very Good - Scholarly research was conducted utilizing a minimum of TWO outside primary sources AND terminology from the source materials was NOT presented.
|
8.0 pts
Satisfactory - Scholarly research was conducted utilizing a minimum of ONE outside primary source AND terminology from the source materials was presented.
|
7.0 pts
Near Failing - Scholarly research was conducted utilizing a minimum of ONE outside primary source AND terminology from the source materials WAS NOT presented.
|
0.0 pts
Failing - Scholarly research was NOT conducted utilizing a minimum of ONE outside primary source AND terminology from the source materials was NOT presented.
|
|
10.0 pts
|
|
This criterion is linked to a Learning OutcomeAPA Style
|
| 10.0 pts
Excellent - ALL of the following APA style components were provided AND there were NO format errors: Title Page, Page Header with Page Numbers, Abstract Page, Conclusion, Reference List Page.
|
9.0 pts
Very Good - ALL of the following APA style components were provided AND there were SOME format errors: Title Page, Page Header with Page Numbers, Abstract Page, Conclusion, Reference List Page.
|
8.0 pts
Satisfactory - SOME of the following APA style components were NOT provided AND there were NO format errors: Title Page, Page Header with Page Numbers, Abstract Page, Conclusion, Reference List Page.
|
7.0 pts
Near Failing - SOME of the following APA style components were NOT provided AND there were SOME format errors: Title Page, Page Header with Page Numbers, Abstract Page, Conclusion, Reference List Page.
|
0.0 pts
Failing - SOME of the following APA style components were NOT provided AND there were MANY format errors: Title Page, Page Header with Page Numbers, Abstract Page, Conclusion, Reference List Page.
|
|
10.0 pts
|
|
Total Points: 100.0
|
