Q: 2 Discuss the EYEWITNESS TESTIMONY and CELEBRITY TESTIMONY

Eyewitness Testimony.

It is a legal term, it refers to an account given by people of an event they have witnessed.Eyewitness testimony is an important area of research in cognitive psychology and human memory.

  The claim that eyewitness testimony is reliable and accurate is testable, and the research is clear that eyewitness identification is vulnerable to distortion without the witness’s awareness. More specifically, the assumption that memory provides an accurate recording of experience, much like a video camera, is incorrect. Memory evolved to give us a personal sense of identity and to guide our actions.

Celebrity Testimony

Celebrity testimonial is the celebrities themselves vouching for the product by giving testimonials about it. The products or services are promoted through the help of the fame of the celebrities.

Celebrity testimonials are a risky proposition for both the brand and the celebrity. When a celebrity endorses a brand and gives testimonials about it, the brand is associated with the nature of the celebrity.