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This is Sam

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This is Sam. I've been organizing the firm's employee innovation contest during the last two years. Participation has been a bit lackluster. Our CEO has told me in no uncertain terms that she wants that to change. She wants more participants and more "out there" ideas. I'd love to hear your ideas how we motivate more people to REALLY engage with the contest this year. Let's talk over coffee sometime next week, alright?" [

What is the way of thinking and what is the important point