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Homework answers / question archive / Course: EAC594NBL – Winter 2021 Assignment 1: Content Analysis Case Study Total Value of Assignment 1: 10% of course The assignment: You will select one Annual Report as your Case Study, and you will write a single page Content Analysis for your client (single or double-spaced, size 11-12 font, standard borders, with citations)
Course: EAC594NBL – Winter 2021 Assignment 1: Content Analysis Case Study Total Value of Assignment 1: 10% of course
The assignment: You will select one Annual Report as your Case Study, and you will write a single page Content Analysis for your client (single or double-spaced, size 11-12 font, standard borders, with citations). You will decide who your client is and what is their interest in the company that has produced the Annual Report (e.g. a potential competitor, partner, supplier, B2B client, or investor). You will then customize your analysis to your client’s needs. The analysis will be limited to 3 of the most important key points that your client will want to know in order to advance their own strategic business decisions.
Grading Rubric for Assignment 1
|
Line Item |
Max Value |
No value |
Partial Value |
Full Value |
|
Case Study Selection and Title |
1% |
Does not have a title, or has an unprofessional title |
Has a title but does not indicate the specific Annual Report |
Has a title that indicates the specific Annual Report |
|
Client Context and Tone |
2% |
Does not state the client context anywhere in the case study |
States the client context, but does not adequately adjust tone to address that context |
States the client context, and customizes the tone to address the client’s needs |
|
Strategic Analysis |
2% |
Does not coherently articulate 3 key points from the Annual Report |
Articulates 3 key points from the Annual Report, but does not sufficiently explain why they are the most important points for the client |
Articulates 3 key points from the Annual Report and explains why they are the most important points for the client |
|
Evidence-Based Decision- Making and Supporting Documentation |
2% |
Does not reference the Annual Report; if information is used without reference it may be an academic integrity issue |
References information from the Annual Report, without using a consistent citation style |
References information from the Annual Report, using a consistent citation style (E.g. APA) |
|
Spelling, Grammar and Punctuation |
2% |
6 or more errors |
3-5 errors |
Up to 2 errors |
|
Corporate Template |
1% |
Confusing formatting |
Generally consistent formatting, but unclear division between the sections |
Perfectly consistent formatting, all sections of the report are clearly stated |
