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If a 13% increase in the price of Cheerios causes a 19% reduction in the number of boxes of cereal demanded, what is the price elasticity of demand for Cheerios? The demand for cheerios is (elastic, inelastic, or unit elastic)?

Economics Jan 19, 2021

If a 13% increase in the price of Cheerios causes a 19% reduction in the number of boxes of cereal demanded, what is the price elasticity of demand for Cheerios? The demand for cheerios is (elastic, inelastic, or unit elastic)?

Expert Solution

Applying the formula to the example:

Price Elasticity of Demand = % of the change in Quantity Demanded / % of the change in Price

=.19/.13

= 1.46

Because the price elasticity of demand is >1, we say that the demand is elastic. That means that the percentage change in quantity demanded was more than the percentage change in the price.

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