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Management definitions (Connect) Use your knowledge of management terminology to answer the following questions

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Management definitions (Connect)

Use your knowledge of management terminology to answer the following questions.

The marketing manager’seffectiveness  

 was high—his team created presentations that increased sales by 30%, far exceeding the organization’s goals.

 

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Explanation:

Effectiveness is accomplishing tasks that help fulfill organizational objectives.

A manager who is reviewing employee productivity reports is engaged in thecontrolling  

 function of management.

 

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Explanation:

Controlling is monitoring progress toward goal achievement and taking corrective action when needed.

Holding positions such as group facilitator or team contact, first-line manager  

 are not responsible for the group’s performance.

 

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Team leaders are managers responsible for facilitating team activities toward goal accomplishment.

A manager assumes thefigurehead role  

 when he represents the company at a fundraising event.

 

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Explanation:

A figurehead role is the interpersonal role managers play when they perform ceremonial duties.

A manager assumes thedisseminator role  

 when she presents a paper at a conference about new developments in harvesting vibration energy.

 

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A spokesperson role is the informational role managers play when they share information with people outside their departments or companies.

A manager assumes thedisturbance handler role  

 when she takes immediate action to stop an employee from embezzling company funds.

 

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Explanation:

A disturbance handler role is the decisional role managers play when they respond to severe problems that demand immediate action.

Middle- and top-level managers usetechnical skills  

 more than team leaders and first-line managers.

 

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Conceptual skills involve the ability to see the organization as a whole, understand how the different parts affect each other, and recognize how the company fits into or is affected by its environment.

For each example presented in the following table, identify the managerial function illustrated.

Example	Planning	Organizing	Leading	Controlling
At IBM’s Almaden Research Lab, Laura Haas allows scientists free rein for research but still checks to be sure that their inventions are adding to the company’s bottom line.
Apple’s CEO, Tim Cook, works with the board of directors to predict the amount of dividends the company will pay in the future.
George Steinbrenner transferred his passion for winning to everyone in the New York Yankees organization. He is famously quoted as saying, “Winning is the most important thing in my life, after breathing. Breathing first, winning next.”
A marketing manager at Evian decides to work with BETC Euro RSCG, an advertising agency in France. The goal is to reduce the cost of advertising by creating a video that goes viral on YouTube.

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Explanation:

Example	Explanation
At IBM’s Almaden Research Lab, Laura Haas allows scientists free rein for research but still checks to be sure that their inventions are adding to the company’s bottom line.	Controlling doesn’t have to be micromanaging. In this case, Haas gives her scientists the freedom to make new discoveries, but she also keeps a close eye on whether or not those discoveries can make money for the organization. This is an important part of the controlling function of management. Source: Winslett, M., & Braganholo, V. 2011. Laura Haas speaks out on managing teams versus children, research versus product development, and much more. SIGMOD Record, 40(2): 24–32.
Apple’s CEO, Tim Cook, works with the board of directors to predict the amount of dividends the company will pay in the future.	Determining future dividends is essentially setting a goal for the financial future of the organization. Cook is performing the planning function of management.
George Steinbrenner transferred his passion for winning to everyone in the New York Yankees organization. He is famously quoted as saying, “Winning is the most important thing in my life, after breathing. Breathing first, winning next.”	When Steinbrenner talks about winning, he is sharing his vision for the organization with his employees. When those employees adopt the vision as their own, they become motivated, and Steinbrenner has performed the leading function of management. Source: SI.com. 2010. George Steinbrenner: In his own words. July 14: http://sportsillustrated.cnn.com/2010/baseball/mlb/07/13/steinbrenner.quotes/index.html.
A marketing manager at Evian decides to work with BETC Euro RSCG, an advertising agency in France. The goal is to reduce the cost of advertising by creating a video that goes viral on YouTube.	When the marketing manager chooses to create a less expensive, rather than a more expensive, advertisement, he is allocating resources. Thus, he is involved in the organizing function of management. Source: Stelzner, M. 2011. Launch: How to quickly propel your business beyond the competition. Hoboken, NJ: Wiley.

Answer the following question using your knowledge of efficiency and effectiveness.

Studying for school is hard work, and it takes a lot of time. Rick has developed a schedule so that he can spend the minimum amount of time studying and still get good grades. Rick is following his schedule, but he’s not getting the grades he hoped he would get. Rick isefficient but not effective  

 .

 

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Explanation:

Rick is efficient but not effective. He is making good use of his time, but he isn’t accomplishing the goals he set for himself.