If Zappos wanted to utilize data mining, they might: a

Management May 24, 2021

If Zappos wanted to utilize data mining, they might:

a.send a 30% off coupon code to customers.

b.post an article on the future of footwear fashion on their Facebook page.

c.survey customers on their style preferences.

d.email customers suggested products based on previous purchases.

Expert Solution

Answer is

d.email customers suggested products based on previous purchases.

Step-by-step explanation

Data mining is all about pattern in the business industry. By emailing customers based on their previous purchases, they can get feedback through which they would use to improve their future production and also help them maintain their customers.

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