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Is the concentration ratio an accurate measure of the extent of competition? The four-firm concentration ratio A

Marketing Jan 14, 2021

Is the concentration ratio an accurate measure of the extent of competition? The four-firm concentration ratio

A. is flawed in that it is calculated for local markets even though competition in some industries is national.

B. is accurate because it is based on estimates from the U.S. Census Bureau.

C. is flawed in that it includes sales in the U.S. by foreign firms.

D. is accurate because it is based on national and global competition.

E. is flawed in that it does not measure competition between industries.

Expert Solution

E. is flawed in that it does not measure competition between industries. The concentration ratio measures the level of competition within a particular industry, but many industries are very closely related. The other answers are false because concentration ratios are calculated at a national level, not a local level, and they do not include sales in the U.S. by foreign firms.

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