How strong is the impact of party identification on vote choice?  A

How strong is the impact of party identification on vote choice?

•  A. not strong at all; partisans are as likely to choose a candidate from the other party as they are to choose their own party's candidate
•  B. strong; a majority of Republicans vote for Republican candidates, though the numbers are lower for Democrats
•  C. somewhat strong; partisans tend to vote for their party's presidential candidate, but there is no such pattern in House or Senate elections
•  D. very strong; approximately 90 percent of Democrats and Republicans vote for their party's presidential nominee

How do political consultants think candidates should respond to the fact that most voters have low levels of interest in politics?

•  A. They advise candidates to focus on intellectual appeals over emotional appeals.
•  B. d. They advise candidates to avoid issue appeals altogether.
•  C. They advise candidates to focus heavily on issue appeals to provide needed information to voters.
•  D. They advise candidates to repeat a basic message over and over.